It’s another one of those weird crossover posts from me. Where advocacy meets content marketing is a strange little world where you’ll find me lurking in the corners, blending topics that don’t really seem like they go together, and yet, I somehow make it happen. In today’s topic – hashtags.Continue reading “Stop Pretending Hashtags Are The Same As Doing Something”
This is a post where I will be talking about a few things. The concept of being a “hybrid” specialist, the magical, mystical world of search engine optimisation (SEO), and the need for open communications between doctors and patients.
Sounds exhausting, right?Continue reading “SEO, Patient Experts and the Hybrid Specialist”
I’ve just realised I’m a 5-year veteran of having my own business. For almost 2000 days, I’ve been working as a freelance writer and content specialist, expressing myself through the written word.
I’ve also been reasonably successful over the years, with amazing clients and many stories. I’ve learned a lot of lessons, both as a business owner and lessons on how to improve my skills, which directly help my clients. I also have invested time and money into learning new skills, gathering resources, and new software and trade tools.Continue reading “Over Exposed: Working for Exposure”
Content curation is a skill that is highly undervalued. It’s actually one of the most straightforward tools to keep your social media feeds running and help position your voice as an industry leader. It’s an easy thing to put into your daily routine and as simple as utilizing some online tools to find relevant content for your business.Continue reading “How To Look Like A Content Curation Expert Without A Lot Of Effort”